· 6 years ago · Feb 12, 2020, 09:12 AM
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17As the primary focus is usually increasing qualified traffic, the seasonal keywords agreed upon can range from high monthly search volume head term keywords, to lower monthly search volume keywords targeting a more niche audience.
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19Incorporating a seasonal strategy into organic search approach, with guidance from Conductor’s Professional Services team, ultimately allows retailers to capture more qualified traffic and drive higher conversions.
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21What Sets Conductor Apart From the Competition?
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23Ease of Use
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25Ease-of-use and proper navigation is a cornerstone to the Conductor design philosophy.
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27The platform is advanced enough to meet the needs of the most technical user, yet simple enough for a user to get value with little to no experience.
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29While part of that is achieved through simple navigation, a robust Knowledge Base and support model are essential to this experience.
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31Conductor’s Knowledge Base offers users overviews of any page/feature within the platform. Users will also have access to:
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33Guided workflows.
34Getting started guides.
35FAQs.
36Product releases.
37Industry news.
38And more.
39In addition to a dedicated Account Manager, email, phone and in-app chat are available for the team to use at their discretion, as well as ad-hoc deliverables through Conductor’s Orchestra Menu.
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41Global Reporting
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43Global marketing organizations rely on Conductor to be able to scale their SEO efforts across multiple domains, in dozens of markets, across tens of thousands of keywords, and in hundreds of locations.
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45Most enterprise customers require reporting that rolls all of this information in one central location in order to effectively use this information to drive marketing decisions.
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47Conductor is uniquely positioned to help teams both in the platform’s ability to scale and roll up this information in a digestible format.
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49An example of this is seen in Conductor’s Global Market Share FlexHub report, which can be configured to roll all of a company’s web properties and markets into one single global competitive report.
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51Partnership Ecosystem
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53Beyond its own data collection processes, Conductor Searchlight draws from diverse sources of technologies to offer truly best-in-class solutions to its clients.
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55Conductor has established long term partnerships with some of the most trusted names and best-in-class applications in the digital marketing ecosystem.
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57Its development philosophy is to build best-in-class solutions where they don’t exist and, if they do already exist, Conductor partners with that technology and synthesizes the data in meaningful ways throughout its platform.
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59Forrester released a review on SEO platforms which identified Conductor as a “Leader” in the space.
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61In addition regarding customer reviews from Trust Radius and G2Crowd, Conductor is seen as a top performer in comparison to others in the space.
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63Conductor SEO Enterprise Platform
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65You can learn more about Conductor and read through their customer stories here.
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67Botify
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69A few years ago, I was attending a conference in New York and was able to get away for a quick demo for the Botify platform.
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71Just 5 minutes in and I knew we needed Botify for Nordstrom, and have repeatedly asked for demos for other companies since.
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73Botify solves a huge problem for large, enterprise websites: with such a large complex site, over half of the content typically won’t be crawled by search engines.
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75Whatever isn’t crawled, won’t be indexed, which means it won’t show up in results, won’t generate traffic, and definitely won’t make money from SEO for the business.
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77The Botify enterprise SEO platform was built on the holistic understanding that SEO professionals need to understand every phase of the search process, from crawling to conversions, in order to really gauge what improvements are needed.
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79Botify includes a log file analyzer, a crawler, keyword tracker, and analytics integration. This not only allows you to see your website at every phase of the search process; it also allows you to see, over time, how and what is impacted.
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81Botify users are SEO practitioners who work on some of the largest sites on the web. It covers the full spectrum of search and is built for technical SEOs responsible for identifying indexing issues all the way to marketers who need to analyze content for quality.
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83The platform works with enterprise organizations that have large complex websites (i.e., millions of URLs) and count on their website(s) for a substantial portion of their revenue.
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85In many cases, that translates into working with retail/ecommerce, publishers, classifieds, and travel organizations.
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87Botify can layer 750+ data points for any URL on any website. Customers use Botify for:
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89Analyzing their website architecture for SEO.
90Finding and fixing indexing issues.
91Identifying trending keywords.
92And so much more.
93Some of the more Popular components to Botify include:
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95Keyword Research Just Got An Upgrade
96We've given our keyword research tools an overhaul. Now, get data like you've never seen. More keywords, better insight, higher ROI.
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99Botify Analytics
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101The crawler component (and really the foundation) of the Botify platform allowing customers to evaluate the structure and content of every page of every version (AMP, mobile, desktop, etc.) of their site just like a search engine would, and keep track of changes over time.
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103Botify Log Analyzer
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105This allows customers to feed their server log files into a dashboard built specifically for SEO pros.
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107The log file analyzer provides insight into how search engine bots are crawling a site, paired with crawl data, customers gain a deeper understanding of what’s going on.
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109Botify SEO Enterprise Platform
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111Botify Keywords
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113The keyword and position tracking component of Botify, which comes from their integration with the Google Search Console API.
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115The GSC API provides users with more data than the GSC performance dashboard allows.
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117Botify Studio
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119It allows users the ability to custom build dashboards based on Botify data collected in the crawl and schedule them to send to SEO stakeholders.
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121Botify Data Station
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123This incorporates the ability to export data via pre-set exports or custom scenarios depending on the user’s needs.
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125Botify API
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138It can be used to pull information from Botify’s database to use in other tools, or even on a client’s own website! The Botify Chrome extension is a great working example of this.
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140Key Features
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142There are a few key features within the Botify core platform worth calling out.
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144JavaScript Crawl
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146Users can render pages of a website the way a search engine might.
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148Track which resources are executed, and collect valuable user-centric performance metrics (time to first paint, time to interactive, and other performance metrics) to ensure their JS content is rendered and seen by search engines.
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150Data Layering
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152Users can layer any other data point onto their URLs to get insight into the “why” behind what they are seeing.
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154For example, is a URL not ranking?
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156Layer on log file analysis data and a user could find that Googlebot hasn’t been crawling that URL – no wonder it’s not ranking!
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158Page not getting crawled by Googlebot?
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160Users can layer data from their Botify crawl and find a possible correlation between low crawl rate and low content uniqueness. The possibilities are virtually endless.
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162Segmentation
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164Users can look at specific sections of their site in isolation (e.g., evaluate blog content separately from ecommerce content). Learn more from Botify’s knowledge base.
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166Content Quality Analysis
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168This gives the user the ability to evaluate content like a search engine would, including the ability to eliminate template content from their analysis.