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15Walk away when you know your work sucks. Come back to it with a fresh mind.
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17This is why time management is vital to good writing.
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19If you have a piece scheduled for 10 days, don’t wait until day nine and “crunch write” – rather, spread it out, even if it’s only a half-hour every day.
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21Write in chunks and always return with fresh eyes.
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23Your audience will thank you, as will whomever you’re writing for.
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26Deep Learning or Artificial Intelligence
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28Data science is a part of Botify’s DNA and every new project includes some component of this.
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30That being said, they have informed me that they are planning an announcement in Q4 that speaks exactly to this question, so stay tuned!
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32Competitive Reporting & Analysis
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34While the focus of the Botify suite is to provide users more insights and information on their website, they can also use Botify Analytics to crawl a competitor’s site.
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36The technical issues they’re experiencing may or may not be valuable for them to know, but they’ll be able to get a good grasp of on-page optimization and content.
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38Understanding a competitor’s content makes it easier to perform a content gap analysis on a site to see where they may be missing out on opportunities. Just as an agency or 
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40consultant would spend hours and charge large fees for.
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42Analytics Integration
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44Botify works seamlessly with Google Analytics, Adobe Analytics, and also AT Internet. They can connect with a site’s analytics account to bring in valuable visits data to 
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46overlay with their Botify Analytics crawl data.
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48Users can see real-time trends and report on how technical issues are impacting site traffic and ultimately revenue.
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50Botify also connects via API with Google Search Console through Botify Keywords – showcasing an entire keyword profile, and uncovering hard to find trends.
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52Link Evaluation: Internal and/or External
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54Most enterprise-level websites have no shortage of backlinks, but where the real wins come from are often found in internal links and distribution of PageRank throughout the 
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56site.
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58Botify can evaluate an internal linking structure and showcase how well a site is connected.
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60From the distribution of internal links (follow/nofollow), compliant URLs with low counts of internal links, non-compliant URLs that are being linked to, links going to non-200 
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62URLs, to page depth metrics.
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64User Level Settings
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66Users are allowed Guest(Read-only) and Admin level access. All owners share a library of dashboards and features. There is no limit to the number of dashboards or filters an 
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68account has.
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70One of the nicest features of Botify is that it doesn’t limit the number of logins. Larger teams are also allowed to group users into what they call “Organizations”.
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72Organizations have teams, which can essentially determine access to projects and reports that only they are allowed to see and use.
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74Access to Tool, Reports & Data
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76Any report across Botify Analytics, Botify Keywords, and Botify Log Analyzer can be exported to their Data Station where users can download the report.
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78Additionally, Botify has a range of APIs that tie into Google Sheets, Google Data Studio, or most CMSs. The Botify API Developer site is a great resource with more information.
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80Platform Updates & Technology Trends
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82Botify, as a company, works in an agile technical environment so they are always releasing new updates – from backend improvements like crawl speed or JavaScript rendering 
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84capabilities to UI/UX improvements.
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86New functionalities are typically released every 3-4 weeks, but sometimes even more frequently.
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88Support
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90Botify offers support through their Customer Success Managers, who are their customer advocates helping to get clients everything they need.
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92They also offer professional services, which blends SEO expertise and platform expertise to answer some of the more difficult and technical questions a client has.
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94Pricing Structure
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96There are a few different variables that go into Botify’s pricing structure, but they don’t share these publicly.
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98Suffice it to say, their pricing is built to ensure customers are getting the most value out of the platform.
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100What You Should Know Before Getting Started
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102The Botify enterprise SEO platform team has never seen any websites with zero potential. Using Botify will help identify where that potential is.
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104Expect to be able to save a lot of time and energy uncovering those opportunities. The team recommends starting with simple features and then moving on to more advanced features.
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106If there are ever any questions, their SEO support team is available to help.
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108Summary
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110The ease of uncovering insights that a client may miss with other tools is where Botify shines the most.
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112Clients respond well to how Botify can combine data from the Botify Suite to see how content quality, technical issues, and internal page rank impact the crawl rate and keyword 
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114rankings.
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116Botify also provides various reports within the platform – and a powerful API that can be used with any BI platform to create dashboards that can leverage data to influence 
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118organic search and development projects.
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120Having daily log analysis to see how Google is crawling a site and the types of errors in real-time is something that clients also love.
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122Seeing how a code push or content update last night is impacting their site this morning is what sets Botify from the competition.
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124Overall, because Botify really aims to be the best solution for enterprise SEO teams, their customers can really tell that they are designing everything for their needs: scale, 
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126speed, granularity of data, security, API features, and more.
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128What Sets Botify Apart From the Competition?
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130One of the key differentiators is that Botify takes a URL-first approach to SEO data, rather than a keyword-first approach.
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132They start by providing a complete picture of every URL on a website (not just desktop, but AMP versions, alternate language versions, mobile versions, etc.) and then layer onto 
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134everything needed to understand each individual URL.
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136Botify does this in a way that’s compliant with Google’s terms of service integrating with Google Search Console for keyword data rather than scraping the SERPs.
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138A few specific differentiators include:
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140JavaScript rendering at scale: Get the results of JS crawls quickly and accurately.
141Speed and scalability: Botify can crawl through up to 50 million URLs at speeds around 250 URLs per second.
142Structured data: Automatically extracting 15+ different types of structured data without needing to set up custom extracts to pull information.
143Daily log file analysis: See search engines crawling a website in near real-time.
144Google Search Console integration: Keyword and URL organic search performance and rankings trended daily, monthly or even year over year.
145They also have a pretty incredible engineering and SEO support team.
146You don’t have to just take my word for it, Botify has provided a lot of great testimonials on their G2 profile.
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148You can learn about Botify and read through their customer success stories here.
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150BrightEdge
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152Founded in 2007, BrightEdge is a global search and content marketing platform driven by massive data collection, artificial intelligence, and real-time insights with a robust 
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154customer success model.
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156My first demo of BrightEdge was in 2011 while working for ADP managing usedcars.com’s online marketing and analytics.
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158BrightEdge stayed in my head as I continued on with my career and I was able to use it with various clients and other companies.
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160BrightEdge is a great resource for digital marketers, content marketers, and SEO managers alike.
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162You don’t have to be an expert in SEO to be able to use the tool, gain benefits from it, or understand the data.
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164Companies that would benefit from BrightEdge are those with a strong presence in:
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166Ecommerce/retail.
167Travel/hospitality.
168Finance.
169B2B and B2C tech.
170Consulting/services.
171Universities/educational institutions.
172Real estate.
173Restaurants.
174Healthcare agencies.
175Media/entertainment.
176BrightEdge’s focus is on developing an all-encompassing search and content marketing strategy by bringing all aspects of a strategy into one platform.
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189This includes keyword research, competitive analysis, technical SEO, content optimizations and creation, backlink research, keyword tracking, and reporting.
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191What sets BrightEdge from the competition is the DataCube tool which brings its proprietary keyword index of over 3.5 billion topics (and growing) enabling users to perform on-
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193demand research and hone on the specific area of focus or site section that matters most.
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195BrightEdge SEO Enterprise Platform
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197Key Features
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199There are four big key selling points to BrightEdge that sets them apart from the competition.
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201BrightEdge Instant
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203Search is becoming a real-time industry with how fast things are changing on Google.
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205BrightEdge Instant is the industry’s first solution to the need for having real-time insights into:
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207Rank.
208Search volume.
209Recommendations.
210Page speed performance.
211Competition.
212Voice search opportunities.
213It covers tens of thousands of locations and languages across the globe, including non-Google engines like Amazon and YouTube – and without having to add keywords (which won’t 
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215affect pricing).
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217As search moves into non-traditional search engines, BrightEdge enables users the ability to identify how they stack up against competitors’ content.
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219More specifically, it looks into how users are performing on sites like YouTube and Amazon to ensure clients are developing content strategies for all areas where their customers 
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221are looking.
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223BrightEdge Instant
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225BrightEdge Data Cube
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227One of their “greatest hits,” the proprietary keyword index of over 3.5 billion topics and growing, empowers BrightEdge clients to perform on-demand research – quickly 
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229identifying search terms with how any website ranks in comparison while easily honing-in on the specific area of focus or site section that matters most.
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231Using their simple, flexible, dynamic filters such as keyword, URL, search volume, rank, universal listing type, and more make this tool a favorite among users.