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1Can Randomly Generated Text with search term sprinkled on suffice?
2Can i use random text generated by the following sources (in which I inject the search term) suffice for content updates on blogs and other web 2.0 parasites?
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14http://www.randomtextgenerator.com/
15It has worked before and could work again. There is a known test case that a guy did this even with lorem ipsum and it worked!
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17But the problem it that the text will be totally out of context, especially if its in english (google ai for english content is much more advanced than for other languages).
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19What it means is that google will give a very very low value to that text and the link juice will be very low because of that.
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21But as i said it could work if done correctly (whatever the correct is). There a lot of crazy stuff out there that still work and nobody is talking about... in ur case its just a matter of trying and analyzing the results.
22Ok thanks for the advice and encouragement I'm actually going to go ahead and find/build myself a tool that does this and will report back.
23I would rather scrape the first pages for that keyword and scramble the text, at least it would be a bit more relevant.
24Thanks for the tip. If I understand you correctly, you'd mine the text out of high ranking results, transform it and use it in the blog updates.
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26That's interesting but for the project I'm working that might not be an option. I'll think about how i could use that though, you are most likely right.
27It has worked before and could work again. There is a known test case that a guy did this even with lorem ipsum and it worked!
28
29But the problem it that the text will be totally out of context, especially if its in english (google ai for english content is much more advanced than for other languages).
30
31What it means is that google will give a very very low value to that text and the link juice will be very low because of that.
32
33But as i said it could work if done correctly (whatever the correct is). There a lot of crazy stuff out there that still work and nobody is talking about... in ur case its just a matter of trying and analyzing the results.
34This is the test you are talking about:
35Can i use random text generated by the following sources (in which I inject the search term) suffice for content updates on blogs and other web 2.0 parasites?
36
37http://www.randomtextgenerator.com/
38dont do it. you will be creating low quality pages, which will lower your overall authority scores. why do you even want to do this? you want to increase page count? increase freshness metric? 
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40a bit more effort, doing spin content approach will be more beneficial .
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42In the scenario below, branded ads drove to a dedicated landing page optimized for lead generation, while organic traffic led to a busy corporate home page with competing 
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44objectives. The average user value for paid was more than 6x organic:
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46results table with ppc outperforming organic
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48Another business may not see the same revenue lift from paid traffic:
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50results table with organic outperforming ppc
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52Here are a few ways you can compare the performance of your paid clicks to organic and identify the true ROAS (return on ad spend):
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54Evaluate channel performance with analytics reports.
55Use the paid and organic report in Google Ads to identify overlap and lost opportunities at a search term level.
56Run a pause test to measure the impact of turning off brand. Pausing brand campaigns as a test should be a last resort; keep in mind that performance between any two periods will 
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58always vary even if you don’t introduce new variables.
59Knowing the value of paid traffic is a vital step in deciding whether or not to bid on brand, independent of competition.
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614. Build Your Strategic Framework
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63Once you’ve scoped out your objectives and analysis, you should have a clear idea of whether or not branded paid search is valuable for your business.
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65Now you’re ready to map your objectives to initiatives and measurable results.
66You might have fundamental issues with how the account is set up. Perhaps you have everything set to broad match or your list of keyword negatives is incomplete.
67There are other possibilities but start with looking at these basics.
68And on the flip side to this extreme…
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703. You Refuse to Buy Branded Terms Because You ‘Already Rank for That Organically’ … ‘So Why Waste Our Money?’
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72This tired argument is bound to come up when you have a new executive who is new to the world of search.
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74Some of the easiest answers to this question include:
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76You may rank #1 organically for your brand, but that top listing may be well below-the-fold on a desktop search and 3-4 full-screen scrolls on a mobile device (below paid ads, 
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78shopping, map listings).
79Nothing stops your competitor from bidding on your brand. You can stop them from using your trademarked name in the body of an ad, but they can still bid and offer up an 
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81alternative.
82Would you rather have more control over the search results page or less? You pick.
83You have a greater ability to provide options to that searcher in the form of extensions, specific landing page destinations, (tracked) contact info, etc.
8412 EASY Signs You Need to Rethink Your Paid Search StrategyBranded query and result for [salesforce marketing cloud]. Notice the Adobe ad.
854. You’re Expecting the Same Type of Conversion Results From All Keywords
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87If you have this expectation, you’re set up to fail from the beginning. It just doesn’t work this way.
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89The stage of the buying cycle plays a very heavy role in which keyword gets search on. For example, let’s look at “virtual meetings”:
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91However, what would happen if we wouldn’t pay for this ad?
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93Our website should normally be listed in the first position in organic search results for our own name. It will be placed below our competitors’ ads if they appear there.
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95Will the average user click the competitor’s ad instead? Or maybe rather scroll a couple of lines down to find our organic listing?
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97If not, will this user buy from the competitor? Or rather go back to the search engine and try to find what he or she was looking for?
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99If we turn off or limit the branded term campaign, we can often observe an increased number of organic clicks for branded search terms.
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101In the example below, the bids in the branded term campaign have been decreased by approximately 50 percent.
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103The branded term campaign had a 50 percent bid decrease. The CPC decreased and the ad position became worse. Since then we have also observed a decrease of ad clicks but in the 
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105same time, an increased number of organic clicks for branded search terms. 
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107So, how many of these users who clicked our branded term ads would convert even if we wouldn’t pay for our own brand keywords?
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109Conversion lift experiments are not yet available for search campaigns. However, the user buckets can be used to create remarketing lists for search ads (RLSA) and at least test 
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111the incremental impact on returning users.
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113This experiment is a little more complicated. As opposed to remarketing, the search engine ads target also new users.
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115These users have not visited our website before and, for this reason, are not in any of the User Buckets yet. Not yet because immediately after the click, they will be assigned to 
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117a random User Bucket.
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119Therefore, in this test, we should exclude the experiment remarketing lists and use the control list in observation setting.
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121The experiment list: Excluded.
122The control list: Observation, no bid adjustment.
123Conversion lift test: As opposite to remarketing campaigns, the search engine ads target also new users. These users have not visited our website before and for this reason are 
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125not in any of the User Buckets yet. Not yet, because immediately afer the click, they will be assigned to a random User Bucket. Therefore, in this test we should exclude the 
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127experiment remarketing lists and use the control list in observation setting.
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129The result of this experiment for branded terms campaigns usually shows that the actual incremental value of this campaign is significantly lower than the value of post-click 
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131conversions.
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133Quite often you may see that actual lift is statistically insignificant. So, do you still believe in post-click conversions?
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135You can also try to test any SEM campaign using this method. Please note that it only tests the behavior of the returning users.
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137The impact of the campaign on new users can be different. However, based on results you may ad least decide to modify your RLSA bid adjustments.
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139Do We Need Attribution Modeling?
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141Attribution modeling isn’t the art for its sake. The purpose of these calculations is to determine the incremental value of each channel.
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143Marketers need to know how many customers they gain by adding a given campaign to their marketing plan. It makes it possible to calculate how much they can spend on this campaign.
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145This is exactly what the results of a conversion lift experiment show. Then, why are we still building complicated models if we could actually measure it?
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147Unfortunately, we can’t use conversion lift to measure the efficiency of all types of ads yet.
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149Why Do We Trust in Clicks?
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151Numerous conversion lift experiments have shown that the post-view effect exists. We could also observe that certain clicks have almost no impact on the overall result.
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153Our strong belief in post-click conversions is being massively abused by some performance marketers and affiliates.
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155They use branded terms ads, discount coupons, or any other type of conversion hijacking techniques in order to swindle CPA commission.
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157Hopefully, conversion lift experiments will become a standard in the online advertising industry in the future.
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159If we will be able to conduct a controlled experiment for any campaign, keyword, or audience, there will be less guesswork in estimating the actual incremental value of 
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161advertising.
162
16310 Tips to Win at Local PPC
164Smart recommendations to make Google Ads profitable
165Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also 
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167helps monitor performance trends, track spending & get alerts when you need them.
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169Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable.
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171From SMBs driving leads to their owner-operated shop to a national brand channeling the trends of an individual location, and everything in between, there are decidedly right and 
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173wrong ways to leverage a PPC budget.
174
175Here are my top 10 ways to win at local PPC.
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1771. Claim Your Local Listings!
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179Google My Business (GMB) has evolved a lot over the years.
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181Leaving your brand’s local listing open for a malcontent to wreak havoc on your brand is not only is bad branding, but it also deprives you of a powerful SEO/PPC marketing 
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183channel.
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185GMB allows you to:
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187Monitor and respond to reviews about your business.
188Share promotions.
189Unlock placements on the search engine result page (SERP).
190The data from GMB helps inform ad placements, as well as provide reviews.
191
192Google my business (GMB)
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194Unfortunately, GMBs do require a physical address (no P.O. boxes) – some businesses opt to use their home address or main office, while others forgo GMB.
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196Claiming your location requires requesting a post-card with a unique code (usually arrives in 10-15 days).
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