5PUhCdP4

1[{'skill_id': '5b0370bcc676b30001b44769', u'skill_name': u'Aircraft Maintenance', u'questions': [{u'question_text': u'The maintenance of the aircraft is required to be performed in accordance with the approved Maintenance Programme. Who is accountable for such activity?', u'question_options': [u'The owner of the aircraft.', u'The Lessee in case of leased aircraft and detailed in the Leasing contract.', u'The owner / operator of the aircraft.', u'All the above'], u'correct_choice_index': 3}, {u'question_text': u'What type of flap system increases the wing area and changes the wing camber:', u'question_options': [u'Fowler Flap', u'Slotted Flap', u'Split Flap', u'Plain Flap'], u'correct_choice_index': 0}, {u'question_text': u'The process of adding impurities to a pure semiconductor is called:', u'question_options': [u'Mixing', u'Doping', u'Defusing', u'Refining'], u'correct_choice_index': 1}, {u'question_text': u'The unit of Electric Intensity is:', u'question_options': [u'Joule/Coulomb', u'Newton/Coulomb', u'Volt/metre', u'Both (2) and (3) are correct'], u'correct_choice_index': 3}, {u'question_text': u'Which tool is used to find the center of a shaft or other cylindrical work.', u'question_options': [u'Combination set', u'Dial indicator', u'Micrometer caliper', u'All are correct'], u'correct_choice_index': 0}, {u'question_text': u'The only function of a NOT gate is to.', u'question_options': [u'Stop a signal', u'Re-complement a signal', u'Invert an input signal', u'Act as a universal gate'], u'correct_choice_index': 2}, {u'question_text': u'Jet engine thermocouples are usually constructed of.', u'question_options': [u'Chromel - Alumel', u'Iron \u2013 constantan', u'Alumel - constantan', u'Chromel - Constantan'], u'correct_choice_index': 0}, {u'question_text': u'The function of the nozzle diaphragm in a turbine engine is to.', u'question_options': [u'Decrease the velocity of exhaust gases', u'Center the fuel spray in the combustion chamber', u'Swirl and collect and exhaust gases into a single exhaust jet', u'Direct the flow of gases to strikethe turbine blades at a desired angle'], u'correct_choice_index': 3}, {u'question_text': u'The purpose of two or more valve springs in aircraft piston engines is to.', u'question_options': [u'Equalize side pressure on the valve stems', u'Eliminate valve spring surge', u'Equalize valve face loading', u'All are correct'], u'correct_choice_index': 1}, {u'question_text': u'What is the purpose of power check on a reciprocating engine?', u'question_options': [u'To determine satisfactory performance', u'To check magneto drop', u'To determine if the fuel /air mixture isadequate', u'To check valve timing'], u'correct_choice_index': 0}]}, {'skill_id': '5b02fd5ec676b30001b44764', u'skill_name': u'Business Management', u'questions': [{u'question_text': u'An organisation structure is effective if it enables individuals to contribute to the objectives of the enterprise. This is known as', u'question_options': [u'Scalar principle', u'Principle of functional definition', u'Principle of unity of objectives', u'None of the above'], u'correct_choice_index': 2}, {u'question_text': u'If a general manager asks the sales manager to recruit some salesman on his behalf, it is an instance of', u'question_options': [u'Division of authority', u'Decentralisation of authority', u'Delegation of authority', u'Delegation of responsibility'], u'correct_choice_index': 2}, {u'question_text': u'While delegating, a superior delegates', u'question_options': [u'Only authority', u'Authority and responsibility', u'Authority, responsibility and accountability', u'Authority and responsibility but not accountability'], u'correct_choice_index': 0}, {u'question_text': u'Directing function of management implies1. Planning 2. Staffing 3. Leadership 4. MotivationChoose the correct answer using the codes given below', u'question_options': [u'1 and 2', u'3 and 4', u'2 and 4', u'2,3 and 4'], u'correct_choice_index': 1}, {u'question_text': u'Whlch of the following is true with respect to planning function?', u'question_options': [u'To make a blue print of ideas and work', u'To tell the work allocation to all', u'Monitoring whether the things allocated are done properly', u'None of the above'], u'correct_choice_index': 0}, {u'question_text': u'In line and staff organisation the staff performs the function of', u'question_options': [u'Management', u'Advising the management', u'Assigning responsibility', u'None of the above'], u'correct_choice_index': 1}, {u'question_text': u'Planning function is mainly performed at', u'question_options': [u'Top management level', u'Middle management level', u'Lower management level', u'None of the above'], u'correct_choice_index': 0}, {u'question_text': u'Leadership is a function of all the following factors except', u'question_options': [u'Work group', u'Product or service', u'Leader', u'Situation'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following functions is known as the essence of management?', u'question_options': [u'Planning', u'Organising', u'Co-ordinating', u'Control'], u'correct_choice_index': 2}, {u'question_text': u'In line and staff organisation, the authority lies in', u'question_options': [u'Line', u'Staff', u'Both line and staff', u'None of the above'], u'correct_choice_index': 0}]}, {'skill_id': '5b036f52c676b30001b44768', u'skill_name': u'Business Model', u'questions': [{u'question_text': u'A business model can be checked against quantitative components of', u'question_options': [u'2 types', u'3 types', u'4 types', u'5 types'], u'correct_choice_index': 1}, {u'question_text': u'A strategy to develop capabilities in the company value chain is called', u'question_options': [u'Value resource', u'Substitute resource', u'Strategic resource', u'Resource modelling'], u'correct_choice_index': 2}, {u'question_text': u'Rethinking or developing a business model consists of', u'question_options': [u'2 steps', u'3 steps', u'4 steps', u'5 steps'], u'correct_choice_index': 1}, {u'question_text': u'Monetizing an idea to make money with some method of operations is known to be.', u'question_options': [u'Strategy', u'Scope', u'Business model', u'Business system'], u'correct_choice_index': 2}, {u'question_text': u'A tool to identify the operational areas where competencies and capabilities exist is known to be', u'question_options': [u'Value proposition', u'Value chain', u'Profitability', u'Logistic margin'], u'correct_choice_index': 1}, {u'question_text': u'Resources are need to be attuned and strategically deployed in processes to build', u'question_options': [u'Competencies', u'Capabilities', u'Competitive advantage', u'Both A and B'], u'correct_choice_index': 3}, {u'question_text': u'Cost structure is said to be a result of value', u'question_options': [u'Competencies', u'Cost', u'Chain and competencies', u'Innovation'], u'correct_choice_index': 2}, {u'question_text': u'A sustainable business model requires investment for', u'question_options': [u'Innovation', u'Productivity', u'Human resources', u'All of the Above'], u'correct_choice_index': 3}, {u'question_text': u'The level of strategy that achieves performance objectives with financial metrics, is said to be at the', u'question_options': [u'Corporate level', u'Competitive level', u'Operational level', u'Model level'], u'correct_choice_index': 2}, {u'question_text': u"An organization's business model must be solidly grounded in its", u'question_options': [u'Capabilities', u'Competences', u'Profitability', u'Both A and B'], u'correct_choice_index': 3}]}, {'skill_id': '5b0500678c12a0000157c5ef', u'skill_name': u'CSS', u'questions': [{u'question_text': u'Which is the correct CSS syntax?', u'question_options': [u'{body:color=black;}', u'body:color=black;', u'{body;color:black;}', u'body {color: black;}'], u'correct_choice_index': 3}, {u'question_text': u'How do you insert a comment in a CSS file?', u'question_options': [u'// this is a comment //', u'// this is a comment', u'/* this is a comment */', u'this is a comment'], u'correct_choice_index': 2}, {u'question_text': u'Which CSS property controls the text size?', u'question_options': [u'text-style', u'font-size', u'font-style', u'text-size'], u'correct_choice_index': 1}, {u'question_text': u'What is the correct CSS syntax for making all the <p> elements bold?', u'question_options': [u'<p style="font-size:bold;">', u'p {text-size:bold;}', u'p {font-weight:bold;}', u'<p style="text-size:bold;">'], u'correct_choice_index': 2}, {u'question_text': u'How do you select an element with id "demo"?', u'question_options': [u'demo', u'#demo', u'*demo', u'.demo'], u'correct_choice_index': 1}, {u'question_text': u'What is the default value of the position property?', u'question_options': [u'fixed', u'static', u'absolute', u'relative'], u'correct_choice_index': 3}, {u'question_text': u'Which of the following selector selects all elements of E that have the attribute attr that end with the given value?', u'question_options': [u'E[attr^=value]', u'E[attr$=value]', u'E[attr*=value]', u'none of the mentioned'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following selector selects the elements that are checked?', u'question_options': [u'E ~ F', u'::after', u':checked', u'none of the mentioned'], u'correct_choice_index': 2}, {u'question_text': u'Which of the following selector selects an element that has no children?', u'question_options': [u':empty', u':nochild', u':inheritance', u':no-child'], u'correct_choice_index': 0}, {u'question_text': u'Which of the following property specifies the color of an outline?', u'question_options': [u'color-outline', u'outline-color', u'outline-style-color', u'none of the mentioned'], u'correct_choice_index': 1}]}, {'skill_id': '5b052f2a8c12a0000157c602', u'skill_name': u'Cash Flow Management', u'questions': [{u'question_text': u'As per Accounting Standard-3, Cash Flow is classified into', u'question_options': [u'Operating activities and investing activities', u'Investing activities and financing activities', u'Operating activities and financing activities', u'Operating activities, financing activities and investing activities'], u'correct_choice_index': 3}, {u'question_text': u'A financial statement that shows the inflows and outflows of cash during a particular period of time is known as:', u'question_options': [u'income statement', u'statement of retained earnings', u'balance sheet', u'statement of cash flows'], u'correct_choice_index': 3}, {u'question_text': u'A statement of cash flows has:', u'question_options': [u'3 sections', u'4 sections', u'5 sections', u'6 sections'], u'correct_choice_index': 0}, {u'question_text': u'Which of the following is not an operating cash flow?', u'question_options': [u'collection of cash from receivables', u'payment of income tax', u'payment of cash for operating expenses', u'purchase of equipment for cash'], u'correct_choice_index': 3}, {u'question_text': u'Which of the following is not an investing cash flow?', u'question_options': [u'purchase of marketable securities for $25,000 cash', u'sale of land for $28,000 cash', u'sale of 2,500 shares of common stock for $15 each', u'purchase of equipment for $500 cash'], u'correct_choice_index': 2}, {u'question_text': u'Cash Flow Statement is based upon.', u'question_options': [u'Cash basis of accounting', u'Accrual basis of accounting', u'Credit basis of accounting', u'None of the above'], u'correct_choice_index': 0}, {u'question_text': u'Under indirect method of preparing statement of cash flows, depreciation expense affects:', u'question_options': [u'operating activities section', u'investing activities section', u'financing activities section', u'notes to the financial statements'], u'correct_choice_index': 0}, {u'question_text': u'Statement of changes in working capital is prepared separately in.', u'question_options': [u'Cash Flow Statement', u'Funds Flow Statement', u'Both a and b', u'None of the above'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following items affects net income but does not affect cash?', u'question_options': [u'Depreciation of fixed assets', u'Amortization of intangible assets & bond discounts', u'Depletion of natural resources', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'_________ reconciles the opening cash balance with the closing cash balance of a given period on the basis of net decrease or increase in cash during that period.', u'question_options': [u'Cash Flow Statement', u'Funds Flow Statement', u'Both a and b', u'None of the above'], u'correct_choice_index': 0}]}, {'skill_id': '5b0538b68c12a0000157c605', u'skill_name': u'Corporate Finance', u'questions': [{u'question_text': u"The firm's investment decision is also called as the", u'question_options': [u'Financing Decision', u'Capital Budgeting Decision', u'Liquidity Decision', u'Dividend Decision'], u'correct_choice_index': 1}, {u'question_text': u'As far as their value is concerned, the top priority group in company should be', u'question_options': [u'Shareholders', u'Employees', u'Board of Directors', u'Governing Body'], u'correct_choice_index': 0}, {u'question_text': u'Normally the Cost of Capital should be', u'question_options': [u'Equal to IRR', u'Less than IRR', u'More than IRR', u'Corresponding to IRR'], u'correct_choice_index': 1}, {u'question_text': u'From the following, which is not the direct middleman in the capital market ?', u'question_options': [u'Rating Agencies', u'Broker', u'Banker', u'Trustee'], u'correct_choice_index': 0}, {u'question_text': u'The term Over or Under Subscription is used in case of.', u'question_options': [u'Bank Financing', u'Public Issue', u'Non Performing Assets', u'Syndicate Financing'], u'correct_choice_index': 1}, {u'question_text': u'If the present value of cash flow X is Rs.200 & that of Y is Rs.150, the combined present value of cash flows will be --', u'question_options': [u'Rs.200', u'Rs.150', u'Rs.50', u'Rs.350'], u'correct_choice_index': 3}, {u'question_text': u'Limited Liability is main feature of ---', u'question_options': [u'Sole Proprietorship', u'Partnership', u'Corporations', u'N G O'], u'correct_choice_index': 2}, {u'question_text': u'A formula of X-Y/Z is used for calculating the -- of Business Assets', u'question_options': [u'Book Value', u'Market Value', u'Fair Value', u'Liquidation Value'], u'correct_choice_index': 3}, {u'question_text': u'In ascertaining the EVA, the following component is to be considered.', u'question_options': [u'Earnings Before Tax', u'Earnings After Tax & Interest', u'Earnings after Tax excluding Interest', u'Profits After Taxes'], u'correct_choice_index': 2}, {u'question_text': u'Short Term Period in business is generally ..', u'question_options': [u'Less than 3 Months', u'Less than 6 Months', u'Less than a year', u'Less than 5 years'], u'correct_choice_index': 2}]}, {'skill_id': '5b0375bec676b30001b4476f', u'skill_name': u'Distribution Management', u'questions': [{u'question_text': u'Some managers are more concerned with sales of volume than profit but this is so when the cost of materials does not increase.', u'question_options': [u'Sales oriented', u'Status quo', u'Profit oriented'], u'correct_choice_index': 0}, {u'question_text': u'During this stage, sales and profits start to decline because more competitors enter the market with more advance product development', u'question_options': [u'Introduction stage', u'Growth stage', u'Maturity stage'], u'correct_choice_index': 2}, {u'question_text': u'______ owned by the company and prefereably establisehd by the companies that move large volumes of products regularly over a long period time.', u'question_options': [u'Private warehouses', u'Automated warehouses', u'Public warehouses'], u'correct_choice_index': 0}, {u'question_text': u'___________ offers the extreme of supermarket retailing in which salesclerks are around to assist customers in their choice of goods.', u'question_options': [u'Supermarket retailing', u'Department store retailing', u'Corporate chain stores'], u'correct_choice_index': 1}, {u'question_text': u'These products emerge when new products arrive to replace old products.', u'question_options': [u'Innovative products', u'Replacement products', u'Imitative products'], u'correct_choice_index': 1}, {u'question_text': u'Hardware stores, furniture stores or food stores are examples of?', u'question_options': [u'General merchandise', u'Limited line store', u'Corporate chain stores'], u'correct_choice_index': 1}, {u'question_text': u'Target return objective that sets a specific level of profit.', u'question_options': [u'Profit oriented', u'Sales oriented', u'Status - quo'], u'correct_choice_index': 0}, {u'question_text': u'______ is the mangement of the physical flow of products and the establishment of the efficient flow system.', u'question_options': [u'Physical distribution', u'Distributive constitution', u'Channels of distribution'], u'correct_choice_index': 0}, {u'question_text': u'Which of the the following are not types of buyers?', u'question_options': [u'Ultimate Consumers', u'Manufacturers', u'Middlemen', u'Agents'], u'correct_choice_index': 3}, {u'question_text': u'________ are those who actually take little to the goods they handle.', u'question_options': [u'Merchant middleman', u'Agent middleman', u'Negotiator'], u'correct_choice_index': 0}]}, {'skill_id': '5b0501468c12a0000157c5f1', u'skill_name': u'Databases', u'questions': [{u'question_text': u'Mechanism developed to enforce users to enter data in required format is:', u'question_options': [u'Data validation', u'Input mask', u'Criteria', u'Data verification'], u'correct_choice_index': 1}, {u'question_text': u'The raw facts and figures are:', u'question_options': [u'Data', u'Information', u'Snapshot', u'Reports'], u'correct_choice_index': 0}, {u'question_text': u'The feature that database allows to access only certain records in database is:', u'question_options': [u'Forms', u'Reports', u'Queries', u'Table'], u'correct_choice_index': 2}, {u'question_text': u'Which filter method lets you filter records based on criterion you specify?', u'question_options': [u'Filter by form', u'Filter by selection', u'Auto filter', u'Advanced filter'], u'correct_choice_index': 0}, {u'question_text': u'You can find Sort & Filter group of commands in', u'question_options': [u'Home ribbon', u'Create ribbon', u'Database tools ribbon', u'Fields ribbon'], u'correct_choice_index': 0}, {u'question_text': u'The text you typed in Description column in Table Design View is displayed on', u'question_options': [u'Description bar in forms', u'Report Footer when printed', u'Title bar of MS Access while entering data', u'Status bar while entering data'], u'correct_choice_index': 3}, {u'question_text': u'Which of the following field type can store maximum data?', u'question_options': [u'Yes/No fields', u'Date/Time fields', u'Text fields', u'Memo fields'], u'correct_choice_index': 3}, {u'question_text': u'To display associated record from related table in datasheet view, you can', u'question_options': [u'Double click the record', u'Apply filter by form command', u'Single click on expand indicator (+) next to the record', u'Double click on expand indicator (+) next to the record'], u'correct_choice_index': 2}, {u'question_text': u'Arrange according to the size', u'question_options': [u'Record, field, byte, bit', u'Bit, field, byte, record', u'Field, byte, record, bit', u'Byte, bit, record, field'], u'correct_choice_index': 0}, {u'question_text': u'Which of following relationship type is not possible to realize in Access Database directly?', u'question_options': [u'One to one', u'One to many', u'Many to many', u'None of above'], u'correct_choice_index': 2}]}, {'skill_id': '5b050d578c12a0000157c5f4', u'skill_name': u'Data Science', u'questions': [{u'question_text': u'Which of the following can be used to generate balanced cross\u2013validation groupings from a set of data ?', u'question_options': [u'createFolds', u'createSample', u'createResample', u'none of the Mentioned'], u'correct_choice_index': 0}, {u'question_text': u'Point out the wrong statement:', u'question_options': [u'Simple random sampling of time series is probably the best way to resample times series data.', u'Three parameters are used for time series splitting', u'Horizon parameter is the number of consecutive values in test set sample', u'All of the Mentioned'], u'correct_choice_index': 0}, {u'question_text': u'Which of the following function can be used to maximize the minimum dissimilarities ?', u'question_options': [u'sumDiss', u'minDiss', u'avgDiss', u'all of the Mentioned'], u'correct_choice_index': 3}, {u'question_text': u'Which of the following function can create the indices for time series type of splitting ?', u'question_options': [u'newTimeSlices', u'createTimeSlices', u'binTimeSlices', u'none of the Mentioned'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following can be used to create sub\u2013samples using a maximum dissimilarity approach ?', u'question_options': [u'minDissim', u'maxDissim', u'inmaxDissim', u'all of the Mentioned'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following function can be used to create balanced splits of the data ?', u'question_options': [u'newDataPartition', u'createDataPartition', u'renameDataPartition', u'none of the Mentioned'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following package tools are present in caret ?', u'question_options': [u'pre-processing', u'feature selection', u'model tuning', u'all of the Mentioned'], u'correct_choice_index': 3}, {u'question_text': u'Which of the following function is a wrapper for different lattice plots to visualize the data ?', u'question_options': [u'levelplot', u'featurePlot', u'plotsample', u'none of the Mentioned'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following function can be used to identify near zero-variance variables ?', u'question_options': [u'zeroVar', u'nearVar', u'nearZeroVar', u'all of the Mentioned'], u'correct_choice_index': 2}, {u'question_text': u'Which of the following can be used to impute data sets based only on information in the training set. ?', u'question_options': [u'postProcess', u'preProcess', u'process', u'all of the Mentioned'], u'correct_choice_index': 1}]}, {'skill_id': '5b0555058c12a0000157c609', u'skill_name': u'Digital Marketing', u'questions': [{u'question_text': u'What type of analytics tool can you use to extractaudience insights about keywords, audience interest and traffc?', u'question_options': [u'Behavior', u'Survey', u'Social media', u'Marketing research'], u'correct_choice_index': 0}, {u'question_text': u'You are conducting cultural research for your company and want to find out what people are saying about your brand and product. What is the most appropriate tool to use to carry out your research?', u'question_options': [u'Academic research papers', u'Social media conversations', u'Niche Websites', u'Market research reports'], u'correct_choice_index': 1}, {u'question_text': u'Which marketing channel does email integrate with to collect email addresses through a point of sale system?', u'question_options': [u'In-Store', u'Website', u'Mobile App', u'Social Media'], u'correct_choice_index': 0}, {u'question_text': u'What is the benefit of using email as part of an inbound marketing strategy?', u'question_options': [u'It is low cost and high return', u'It reaches out to non-subscribers', u'It can send one standard message to many', u'Initial emails usually go right for the sale'], u'correct_choice_index': 0}, {u'question_text': u'Which component of a digital strategy involves formats, timings and platform spends?', u'question_options': [u'Channel', u'Content', u'Tactics', u'Media'], u'correct_choice_index': 3}, {u'question_text': u'Which stage of the PROPEL model involves gathering assets, resources and materials to put a strategy into action for all digital marketing channels?', u'question_options': [u'Research', u'Objective', u'Prepare', u'Execute'], u'correct_choice_index': 2}, {u'question_text': u'Making the shopping experience or form easy to use on your website affects which stage of the buyer journey?', u'question_options': [u'Interest', u'Retention', u'Consideration', u'Conversion'], u'correct_choice_index': 3}, {u'question_text': u'Which factor concerning the alignment of content marketing goals to business objectives focuses on the language, appearance and message of the content?', u'question_options': [u'Consistency', u'Timing', u'Business input', u'Website content'], u'correct_choice_index': 0}, {u'question_text': u'When creating a research map, what should you first identify in order to successfully derive research insights?', u'question_options': [u'The challenge you are facing', u'A list of resources available', u'Number of active platforms being used', u'Most popular content formats'], u'correct_choice_index': 0}, {u'question_text': u'To which stage of the Buyer\u2019s Journey do the \u2018Post Engagement\u2019 and \u2018Event Responses\u2019 campaign objectives typically correspond when using Power Editor?', u'question_options': [u'Consideration', u'Awareness', u'Conversion', u'Retention'], u'correct_choice_index': 0}]}, {'skill_id': '5b036ddac676b30001b44766', u'skill_name': u'Finance', u'questions': [{u'question_text': u'Which of the following could explain why a business might choose to organize as a corporation rather than as a sole proprietorship or a partnership?', u'question_options': [u'Corporations generally face fewer regulations.', u'Corporations generally face lower taxes.', u'Corporations generally find it easier to raise capital.', u'Corporations enjoy unlimited liability.'], u'correct_choice_index': 2}, {u'question_text': u'Harmeling Enterprises experienced a decline in net operating profit after taxes (NOPAT). Which of the following definitely cannot help explain this decline?', u'question_options': [u'Sales revenues decreased.', u'Costs of goods sold increased.', u'Depreciation increased.', u'Interest expense increased'], u'correct_choice_index': 3}, {u'question_text': u"Which of the following alternatives could potentially result in a net increase in a company's free cash flow for the current year?", u'question_options': [u'Reducing the days-sales-outstanding ratio.', u'Increasing the number of years over which fixed assets are depreciated.', u'Decreasing the accounts payable balance.', u'All of the answers above are correct.'], u'correct_choice_index': 0}, {u'question_text': u"You observe that a firm's profit margin is below the industry average, its debt ratio is below the industry average, and its return on equity exceeds the industry average. What can you conclude?", u'question_options': [u'Return on assets is above the industry average.', u'Total assets turnover is above the industry average.', u'Total assets turnover is below the industry average.', u'Both statements a and b are correct'], u'correct_choice_index': 3}, {u'question_text': u'The percentage of sales method produces accurate results unless which of the following conditions is (are) present?', u'question_options': [u'Fixed assets are "lumpy."', u'Strong economies of scale are present.', u'Excess capacity exists because of atemporary recession.', u'Answers a, b, and c all make the percentage of sales method inaccurate'], u'correct_choice_index': 3}, {u'question_text': u'The symptom of large inventory accumulation in anticipation of price rise in future will be indicated by', u'question_options': [u'Asset turnover ratio', u'Working Capital turnover ratio', u'Inventory turnover ratio', u'All of the above'], u'correct_choice_index': 2}, {u'question_text': u'An example of fixed asset is', u'question_options': [u'Live stock', u'Value stock', u'Income stock', u'All of the above'], u'correct_choice_index': 0}, {u'question_text': u'In ABC analysis \u2018A\u2019 class consist of items having ________.', u'question_options': [u'Accurate records', u'Good records', u'Minimal records', u'No records'], u'correct_choice_index': 0}, {u'question_text': u'The formula used to calculate current ratio is', u'question_options': [u'Current assets / Current liabilities', u'Current liabilities / Current assets', u'Inventory / Current liabilities', u'Current liabilities / Inventory'], u'correct_choice_index': 0}, {u'question_text': u'The following is (are) the limitation of Economic Order Quantity assumption(s).', u'question_options': [u'Demand may vary throughout the year', u'It assumes that the storage space is unlimited', u'Prices of materials change throughout the year', u'All of the above'], u'correct_choice_index': 3}]}, {'skill_id': '5b053a8c8c12a0000157c608', u'skill_name': u'Finance Planning', u'questions': [{u'question_text': u'A type of contract in which the contract holder has the right to sell an asset at specific period for predetermining price is classified as', u'question_options': [u'option', u'written contract', u'determined contract', u'featured contract'], u'correct_choice_index': 0}, {u'question_text': u'In financial planning, the most high option price will lead to', u'question_options': [u'longer option period', u'smaller option period', u'lesser price', u'higher price'], u'correct_choice_index': 0}, {u'question_text': u'In financial planning, the formula MAX[current price of stock-strike price\u201a0] is used to calculate', u'question_options': [u'option return rate', u'exercise value', u'option value', u'stock value'], u'correct_choice_index': 1}, {u'question_text': u'In the financial planning, a higher strike price leads to call option', u'question_options': [u'price is higher', u'rate is lower', u'price is lower', u'rate is higher'], u'correct_choice_index': 2}, {u'question_text': u'The sellers of options in the financial markets are classified as', u'question_options': [u'expiry writer', u'option writer', u'contract writer', u'bond writer'], u'correct_choice_index': 1}, {u'question_text': u'If the Present Value of Cash Inflows are greater than the Present Value of Cash Outflows, the project would be', u'question_options': [u'Accepted', u'Rejected with condition', u'Rejected with approval', u'Rejected'], u'correct_choice_index': 0}, {u'question_text': u'Finance functions are', u'question_options': [u'Planning for funds', u'Raising of funds', u'Allocation of Resources', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'The relationship between the cost of equity and financial leverage in accordance with MM proposition II can be expressed by', u'question_options': [u'R = Equity/100', u'R = Equity/Debt x 100', u'rE = r0 + (r0 - rD)(1 - TC)', u'R = Equity/Income'], u'correct_choice_index': 2}, {u'question_text': u'The call-option value of a callable bond is likely to be high when', u'question_options': [u'interest rates are volatile.', u'interest rates are low and expected to remain low.', u'interest rate are high and expectedto remain high.', u'markets are inefficient.'], u'correct_choice_index': 0}, {u'question_text': u"A project's profitability index is equal to the ratio of the _______ of a project's future cash flows to the project's ______.", u'question_options': [u'present value; initial cash outlay', u'net present value; initial cash outlay', u'present value; depreciable basis', u'net present value; depreciable basis'], u'correct_choice_index': 0}]}, {'skill_id': '5b04f9e28c12a0000157c5e3', u'skill_name': u'Field Marketing', u'questions': [{u'question_text': u'Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?', u'question_options': [u'Marketing intelligence', u'Marketing research', u'Customer profiles', u'Internal databases'], u'correct_choice_index': 3}, {u'question_text': u'The biggest or greatest amount of involvement in a foreign market comes through which of the following?', u'question_options': [u'Exporting', u'Joint venturing', u'Licensing', u'Direct investment'], u'correct_choice_index': 3}, {u'question_text': u'The process of planning, analyzing, controlling and implementing the activities of sales force is classified as', u'question_options': [u'indirect sales management', u'direct sales management', u'sales force management', u'persuasion management'], u'correct_choice_index': 2}, {u'question_text': u'The field sales force is also called as', u'question_options': [u'inside sales force', u'outside sales force', u'channel intermediaries', u'none of the above'], u'correct_choice_index': 1}, {u'question_text': u'The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as', u'question_options': [u'inbound promotion', u'outbound promotion', u'organizational promotion', u'consumer promotions'], u'correct_choice_index': 3}, {u'question_text': u'The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as', u'question_options': [u'pre-approach', u'sales nomination', u'qualifying', u'prospecting'], u'correct_choice_index': 0}, {u'question_text': u'The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as', u'question_options': [u'point of purchase promotion', u'trade promotion', u'event promotion', u'off deal promotion'], u'correct_choice_index': 1}, {u'question_text': u'is products bought by individuals and organizations for further processing or for use in conducting a business.', u'question_options': [u'Consumer products', u'Services', u'Industrial products', u'Specialty products'], u'correct_choice_index': 2}, {u'question_text': u'All of the following would be ways to segment within the category of psychographic segmentation EXCEPT :', u'question_options': [u'social class.', u'occupation.', u'lifestyle.', u'personality.'], u'correct_choice_index': 1}, {u'question_text': u'Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing?', u'question_options': [u'Too much advertising.', u'Too few social goods.', u'Cultural pollution.', u'Too much political power.'], u'correct_choice_index': 3}]}, {'skill_id': '5b04fe298c12a0000157c5e8', u'skill_name': u'Hospitality Management', u'questions': [{u'question_text': u'One way for a hospitality business to obtain current information in a cost-effective and efficient manner is by', u'question_options': [u'interviewing experts', u'reviewing archived journals', u'developing a survey', u'accessing an Internet search engine.'], u'correct_choice_index': 3}, {u'question_text': u'The purpose of a business is to:', u'question_options': [u'maximize short-term profit', u'attract new customers', u'boost short-term sales', u'create and maintain profitable customers'], u'correct_choice_index': 3}, {u'question_text': u'Which of the following are not considered part of the hospitality service industry?', u'question_options': [u'car rental companies', u'hotels and motels', u'travel agents and tour operators', u'advertising agencies'], u'correct_choice_index': 3}, {u'question_text': u'The __________________ holds that consumers will favor products that are available and highly affordable.', u'question_options': [u'production concept', u'product concept', u'selling concept', u'marketing concept'], u'correct_choice_index': 1}, {u'question_text': u'A small, local restaurant has decided to advertise its elegant atmosphere and qualified wait staff. This approach is an example of __________ marketing.', u'question_options': [u'service', u'mass', u'product', u'target'], u'correct_choice_index': 0}, {u'question_text': u'What promotional method might a resort hotel use to tell former guests about future theme-weekend packages?', u'question_options': [u'Free publicity', u'Lobby display', u'Direct mail', u'Local media'], u'correct_choice_index': 2}, {u'question_text': u'A restaurant wants to predict how their customers will react to a new menu. What type of relationship should the restaurant mine from blogs?', u'question_options': [u'Sequential patterns', u'Clusters', u'Classes', u'Associations'], u'correct_choice_index': 0}, {u'question_text': u"In the travel and tourism industry, customers' perceptions of value and worth are often associated with", u'question_options': [u'price', u'promotion.', u'place', u'profit'], u'correct_choice_index': 0}, {u'question_text': u'One of the benefits to a hotel of keeping a guest-history file is that the information in the file can help the hotel to', u'question_options': [u'advertise effectively.', u'hire well-trained workers.', u'stay within a budget', u'register walk-in guests efficiently.'], u'correct_choice_index': 0}, {u'question_text': u'A company wants the public to perceive it as a builder of luxury resorts. What goal does this illustrate?', u'question_options': [u'Projecting a certain image', u'Increasing efficiency/productivity', u'Increasing sales', u'Achieving stability'], u'correct_choice_index': 0}]}, {'skill_id': '5b04ffea8c12a0000157c5ed', u'skill_name': u'HTML', u'questions': [{u'question_text': u'The <applet> element in HTML5 is replaced with?', u'question_options': [u'<class>', u'<form>', u'<object>', u'<frame>'], u'correct_choice_index': 2}, {u'question_text': u'Which HTML element is used to define a multi-line input field?', u'question_options': [u'<text>', u'<textarea>', u'<blocktext>', u'<textfields>'], u'correct_choice_index': 1}, {u'question_text': u'How can we insert Javascript in HTML?', u'question_options': [u'Using sockets', u'Using marquee tag', u'Using script tag', u'Using style tag'], u'correct_choice_index': 2}, {u'question_text': u'A simply defined functions which can be called against any mouse or keyboard is known as', u'question_options': [u'Event handlers', u'Interrupt generator', u'Function Call', u'None'], u'correct_choice_index': 0}, {u'question_text': u'In HTML tables the gap between the two cells of same tables areknown as', u'question_options': [u'Cell spacing', u'Cell difference', u'Cell padding', u'All of above'], u'correct_choice_index': 0}, {u'question_text': u'Server-Sent Events allows a web page to get updates from', u'question_options': [u'Windows', u'Local Storage', u'Server', u'None'], u'correct_choice_index': 2}, {u'question_text': u'The CSS hover class is used for', u'question_options': [u'Hovering upon using the mouse', u'Formatting', u'Styling of fonts', u'None'], u'correct_choice_index': 0}, {u'question_text': u'Which inline function embeds an independent HTML document into the current document?', u'question_options': [u'<div>', u'<span>', u'<iframe>', u'<form>'], u'correct_choice_index': 2}, {u'question_text': u'To specify the number intervals for numeric type input which attribute is used?', u'question_options': [u'Interval', u'Step', u'Limit', u'None'], u'correct_choice_index': 1}, {u'question_text': u'In HTML Geolocation the getCurrentPosition() method is used to', u'question_options': [u"Return the user's position", u'Get the map of world', u'Return the only latitude', u'Return the only longitude'], u'correct_choice_index': 0}]}, {'skill_id': '5b04ff488c12a0000157c5ea', u'skill_name': u'JavaScript', u'questions': [{u'question_text': u'JavaScript is \u2026', u'question_options': [u'subjective', u'objective', u'evil', u'object based'], u'correct_choice_index': 3}, {u'question_text': u'What does the following expression return? 1 + 5 + \u201d bottles of milk\u201d;', u'question_options': [u'\u201c15 bottles of milk\u201d', u'\u201c6 bottles of milk\u201d', u'undefined. An exception is thrown', u'\u201c5 bottles of milk\u201d'], u'correct_choice_index': 1}, {u'question_text': u'How do you create an object in JavaScript?', u'question_options': [u'var obj = {};', u'function Foo() {} var obj = new Foo();', u'All of these work.', u'var obj = new Object();'], u'correct_choice_index': 2}, {u'question_text': u'What is the result of the following statement: typeof \u201cx\u201d;', u'question_options': [u'\u201ccharacter\u201d', u'\u201c[object String]\u201d', u'Throws error \u201cReferenceError: x is not defined\u201d', u'\u201cstring\u201d'], u'correct_choice_index': 3}, {u'question_text': u'Which is not a primitive data type in JavaScript?', u'question_options': [u'boolean', u'number', u'string', u'character'], u'correct_choice_index': 3}, {u'question_text': u'Which of these is a correct method to create a new array?', u'question_options': [u'var myArray = ();', u'var myArray = [];', u'var myArray = new Array[];', u'var myArray = {};'], u'correct_choice_index': 1}, {u'question_text': u'To what type are values converted internally when evaluating a conditional statement?', u'question_options': [u'boolean', u'positive', u'negative', u'integer'], u'correct_choice_index': 0}, {u'question_text': u'Which of these is not a logical operator?', u'question_options': [u'!', u'&', u'&&', u'||'], u'correct_choice_index': 1}, {u'question_text': u'How do you write a conditional statement that will *only* execute the contained code if variable x has a value 5 of type *number*?', u'question_options': [u'if (x == 5) { \u2026 }', u'if x = 5 \u2026', u'if (x === 5) { \u2026 }', u'if x = 5 then \u2026'], u'correct_choice_index': 2}, {u'question_text': u'Which event fires whenever a control loses focus?', u'question_options': [u'onclick', u'onmove', u'onblur', u'onchange'], u'correct_choice_index': 2}]}, {'skill_id': '5b02fd51c676b30001b44763', u'skill_name': u'Management', u'questions': [{u'question_text': u'In what order do managers typically perform the managerial functions?', u'question_options': [u'organising, planning, controlling, leading', u'organising, leading, planning, controlling', u'planning, organising, leading, controlling', u'planning, organising, controlling, leading'], u'correct_choice_index': 2}, {u'question_text': u'Who of the following is the industrial philanthropist?', u'question_options': [u'Frederick Taylor', u'Seebohm Rowntree', u'Henry Ford', u'Max Weber'], u'correct_choice_index': 1}, {u'question_text': u"Which one of the following is not one of Drucker's five guiding principles of management?", u'question_options': [u"Making people's strengths effectiveand their weaknesses irrelevant.", u'Enhancing the ability of people to contribute.', u"To operate the organisation's status system.", u'Integrating people in a common venture by thinking through, setting and exemplifying the organisational objectives, values and goals.'], u'correct_choice_index': 2}, {u'question_text': u'What are the three interpersonal roles of managers?', u'question_options': [u'Figurehead, leader and liaison', u'Spokesperson, leader, coordinator', u'Director, coordinator, disseminator', u'Communicator, organiser, spokesperson'], u'correct_choice_index': 0}, {u'question_text': u'At what level of an organisation does a corporate manager operate?', u'question_options': [u'Functional', u'Operational', u'Middle level', u'Top level'], u'correct_choice_index': 3}, {u'question_text': u'What is the guiding principle behind New Public Management?', u'question_options': [u'Profit maximisation', u'Introducing private sector business principles into the public sector', u'Replacing public management with private sector management', u'Restructuring public organisations'], u'correct_choice_index': 1}, {u'question_text': u'Which one is not a recognised key skill of management?', u'question_options': [u'Conceptual skills', u'Human skills', u'Technical skills', u'Writing skills'], u'correct_choice_index': 3}, {u'question_text': u'Which of these is not part of the recognised challenges for modern managers?', u'question_options': [u'Micro-managing the workforce', u'Managing communications', u'Managing change', u'Managing the learning organisation'], u'correct_choice_index': 0}, {u'question_text': u'What is a social enterprise concerned with?', u'question_options': [u'Profit maximisation', u'Maximising market share', u'Providing public service', u'Running a business to create social benefits'], u'correct_choice_index': 3}, {u'question_text': u'Creativity is an important factor in managing people. Which of the following is not true with regard to the creative process?', u'question_options': [u'Creativity is the ability to develop new ideas', u'The creative process starts with unconscious scanning', u'Intuition connects the unconscious with the conscious', u'Insight leads to intuition'], u'correct_choice_index': 3}]}, {'skill_id': '5b04dbdb8c12a0000157c5dd', u'skill_name': u'Microsoft Excel', u'questions': [{u'question_text': u'What is the intersection of a column and a row on a worksheet called ?', u'question_options': [u'Column', u'Value', u'Address', u'Cell'], u'correct_choice_index': 3}, {u'question_text': u'What type of chart is useful for comparing values over categories ?', u'question_options': [u'Pie Chart', u'Column Chart', u'Line Chart', u'Dot Graph'], u'correct_choice_index': 1}, {u'question_text': u'Which functionin Excel tells how many numeric entries are there ?', u'question_options': [u'NUM', u'COUNT', u'SUM', u'CHKNUM'], u'correct_choice_index': 1}, {u'question_text': u'A features that displays only the data in column (s) according to specified criteria', u'question_options': [u'Formula', u'Sorting', u'Filtering', u'Pivot'], u'correct_choice_index': 2}, {u'question_text': u'Statistical calculations and preparation of tables and graphs can be done using', u'question_options': [u'Adobe Photoshop', u'Excel', u'Notepad', u'Power Point'], u'correct_choice_index': 1}, {u'question_text': u'Which one is not a Function in MS Excel ?', u'question_options': [u'SUM', u'AVG', u'MAX', u'MIN'], u'correct_choice_index': 1}, {u'question_text': u'Functions in MS Excel must begin with ___', u'question_options': [u'An () sign', u'An Equal Sign', u'A Plus Sign', u'A > Sign'], u'correct_choice_index': 1}, {u'question_text': u'Which functionin Excel checks whether a condition is true or not ?', u'question_options': [u'SUM', u'COUNT', u'IF', u'AVERAGE'], u'correct_choice_index': 2}, {u'question_text': u'In Excel, Columns are labelled as ___', u'question_options': [u'A, B, C, etc', u'1,2,3 etc', u'A1, A2, etc.', u'$A$1, $A$2, etc'], u'correct_choice_index': 0}, {u'question_text': u'The process of arrenging the items of a column in some sequence or order is known as :', u'question_options': [u'Arrengin', u'Autofill', u'Sorting', u'Filtering'], u'correct_choice_index': 2}]}, {'skill_id': '5b04fa108c12a0000157c5e4', u'skill_name': u'Marketing', u'questions': [{u'question_text': u'The process of selecting the segments to serve by offering product is referred as', u'question_options': [u'Market segmentation', u'Targeting', u'Marketing', u'Both a and b'], u'correct_choice_index': 1}, {u'question_text': u"Firm's performance can be better measured by", u'question_options': [u'Current sales', u'Customer equity', u'Market share', u'Both a and b'], u'correct_choice_index': 1}, {u'question_text': u'The particular communication that must be achieve within definite target audience within specific time is classified as', u'question_options': [u'message decision', u'media decision', u'advertising objective', u'advertising evaluation'], u'correct_choice_index': 2}, {u'question_text': u'The customer classification depends on', u'question_options': [u'Potential profitability', u'Projected loyalty', u'Both a and b', u'None of above'], u'correct_choice_index': 2}, {u'question_text': u'The potential profitable but less loyal group is of', u'question_options': [u'Butterflies', u'Strangers', u'True friends', u'Barnacles'], u'correct_choice_index': 0}, {u'question_text': u"A company's future value of customer base is", u'question_options': [u'Share of customer', u'Customer equity', u'Customer lifetime value', u'All of above'], u'correct_choice_index': 1}, {u'question_text': u"The 'outside in' perspective is another name of", u'question_options': [u'The selling concept', u'The product concept', u'The marketing concept', u'The production concept'], u'correct_choice_index': 2}, {u'question_text': u'Considering individual customers, the purchasing portion of each buyer is called', u'question_options': [u'Share of customer', u'Customer equity', u'Customer lifetime value', u'None of above'], u'correct_choice_index': 0}, {u'question_text': u'The most crucial and first step in marketing process is', u'question_options': [u'Designing a marketing strategy', u'Create customer delight', u'Understanding customer needs and wants', u'Capturing value from customers'], u'correct_choice_index': 2}, {u'question_text': u'Major environmental forces are', u'question_options': [u'Suppliers & consumers', u'Company & competitors', u'Marketing intermediaries', u'None of the above'], u'correct_choice_index': 0}]}, {'skill_id': '5b04fb248c12a0000157c5e6', u'skill_name': u'Microsoft Office', u'questions': [{u'question_text': u'In MS-Access to open new database press', u'question_options': [u'CTRL+N', u'CTRL+O', u'ALT+F4', u'None of these'], u'correct_choice_index': 0}, {u'question_text': u'In MS-Access to Open a combo box', u'question_options': [u'F4 or ALT+DOWN ARROW', u'DOWN ARROW', u'PAGE DOWN', u'F9'], u'correct_choice_index': 0}, {u'question_text': u'In MS-Access to open an existing database press', u'question_options': [u'CTRL+N', u'CTRL+O', u'ALT+F4', u'None of these'], u'correct_choice_index': 1}, {u'question_text': u'In MS-Excel which functions will calculate the number of workdays between 6/9/2013 and 8/12/2013', u'question_options': [u'Workday', u'Date', u'Networkday', u'Weekday'], u'correct_choice_index': 3}, {u'question_text': u'MS-Excel uses the . . . . Function when creating a data table', u'question_options': [u'Average', u'Count', u'Both (a) & (b)', u'Table'], u'correct_choice_index': 3}, {u'question_text': u'In Microsoft PowerPoint you can embed a organization chart in a slide by', u'question_options': [u'Clicking the object command on the edit menu', u'Clicking the insert new slide button on the standard toolbar. then double clicking the organization chart auto layout', u'Clicking the insert chart button on the standard toolbar', u'Both (b) & (c)'], u'correct_choice_index': 3}, {u'question_text': u'In Microsoft Power Point good design determines', u'question_options': [u'Credibility', u'First impression', u'Readability', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'What is the function of CTRL+R in MS-Word', u'question_options': [u'Open the Print dialog box', u'Update the current Web page', u'Close the current window', u'None of these'], u'correct_choice_index': 3}, {u'question_text': u'In Microsoft Word shortcut key CTRL+W is used for', u'question_options': [u'open the Print dialog box', u'Update the current Web page', u'close the current window', u'None of these'], u'correct_choice_index': 2}, {u'question_text': u'Which shortcut key is used to spell check in MS-Word', u'question_options': [u'F1', u'F2', u'F7', u'F9'], u'correct_choice_index': 2}]}, {'skill_id': '5b0501018c12a0000157c5f0', u'skill_name': u'MySQL', u'questions': [{u'question_text': u'The main MySQL program that does all the data handling is called', u'question_options': [u'mysql', u'mysqld', u'mysql.exe', u'httpd'], u'correct_choice_index': 1}, {u'question_text': u'To use MySQL on your computer, you\u2019ll need', u'question_options': [u'Perl, PHP or Java', u'Some sort of client program to access the databases', u'A Browser', u'FTP and Telnet'], u'correct_choice_index': 1}, {u'question_text': u'MySQL comes with as standard with client libraries for:', u'question_options': [u'C only', u'Java only', u'Java and C', u'Perl, PHP and C'], u'correct_choice_index': 0}, {u'question_text': u'What kind of replication is supported by the MySQL server?', u'question_options': [u'Multiple-master replication', u'Master to slave replication', u'Single file based clustering', u'MySQL doesn\u2019t support replication'], u'correct_choice_index': 1}, {u'question_text': u'Internally information is held in tables. Which of these is NOT a valid format:', u'question_options': [u'BDB', u'Isam99', u'MyIsam', u'Hash'], u'correct_choice_index': 1}, {u'question_text': u'Commands passed to the MySQL daemon are written in', u'question_options': [u'Your choice from Perl, PHP, Java or some other languages', u'English', u'the Structured Query Language', u'Swedish'], u'correct_choice_index': 2}, {u'question_text': u'MySQL supports the complete SQL99 standard', u'question_options': [u'Yes', u'No'], u'correct_choice_index': 1}, {u'question_text': u'Which of these is not a valid name for a column', u'question_options': [u'Far', u'Near', u'To', u'From'], u'correct_choice_index': 1}, {u'question_text': u'In a LIKE clause, you can could ask for any value ending in \u201cton\u201d by writing', u'question_options': [u'LIKE ton$', u'LIKE ^.*ton$', u'LIKE %ton', u'LIKE *ton'], u'correct_choice_index': 2}, {u'question_text': u'Which of the following can add a row to a table?', u'question_options': [u'Alter', u'Add', u'Insert', u'Create'], u'correct_choice_index': 2}]}, {'skill_id': '5b050ce98c12a0000157c5f2', u'skill_name': u'Marketing Strategy', u'questions': [{u'question_text': u'According to marketing four Ps, the credit terms can be classified as', u'question_options': [u'Place', u'Product', u'Price', u'Promotion'], u'correct_choice_index': 2}, {u'question_text': u"From the buyer's point of view, the product is considered as", u'question_options': [u'Customers cost', u'Customer solution', u'Convenient availability', u'Communication'], u'correct_choice_index': 0}, {u'question_text': u'Evaluation of the profitability of each segment is called', u'question_options': [u'Targeting', u'Market segmentation', u'Positioning', u'Differentiation'], u'correct_choice_index': 0}, {u'question_text': u'The procedure of arranging a product to occupy distinct place in target customers mind is called', u'question_options': [u'Market segmentation', u'Targeting', u'Differentiation', u'Positioning'], u'correct_choice_index': 3}, {u'question_text': u'According to four Ps of marketing, the inventory and logistics services are classified as', u'question_options': [u'Place', u'Product', u'Price', u'Promotion'], u'correct_choice_index': 0}, {u'question_text': u"The growth share matrix divides SBU's in", u'question_options': [u'2 types', u'3 types', u'4 types', u'5 types'], u'correct_choice_index': 2}, {u'question_text': u'The strategic business unit with low market share and high market growthis considered as', u'question_options': [u'Cash Cows', u'Stars', u'Dogs', u'Question marks'], u'correct_choice_index': 3}, {u'question_text': u'Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by', u'question_options': [u'Cost of investment on marketing', u'Relative market share', u'Market growth rate', u'Relative market share plus market growth rate'], u'correct_choice_index': 0}, {u'question_text': u"The SBU's considered as 'Cash Cows' requires", u'question_options': [u'Heavy investment', u'Less investments', u'More marketing', u'Both a and c'], u'correct_choice_index': 1}, {u'question_text': u'The exploration of new markets abroad is an example of', u'question_options': [u'Strengths', u'Weaknesses', u'Opportunities', u'Threats'], u'correct_choice_index': 2}]}, {'skill_id': '5b050d9d8c12a0000157c5f5', u'skill_name': u'Marketing Communications', u'questions': [{u'question_text': u'The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called', u'question_options': [u'percentage of sales method', u'affordable method', u'competitive parity method', u'objective and task method'], u'correct_choice_index': 3}, {u'question_text': u'The message framework design AIDA stands for', u'question_options': [u'action, intention, design and attention', u'action, interest, desire and attention', u'agency, intention, design and attention', u'attention, interest, desire and action'], u'correct_choice_index': 3}, {u'question_text': u'The theme of message content which directs to the audience sense of what is proper and right is classified as', u'question_options': [u'irrational appeal', u'moral appeal', u'rational appeal', u'emotional appeal'], u'correct_choice_index': 1}, {u'question_text': u'Considering non-personal communication channels, the radio and television are considered as', u'question_options': [u'broadcast media', u'display media', u'online media', u'print media'], u'correct_choice_index': 0}, {u'question_text': u'The set of stages through which the customers pass through while purchasing the market offerings are classified as', u'question_options': [u'channel designing stages', u'strategic stages', u'channeling stages', u'buyer readiness stage'], u'correct_choice_index': 3}, {u'question_text': u'Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as', u'question_options': [u'broadcast media', u'display media', u'online media', u'print media'], u'correct_choice_index': 2}, {u'question_text': u'The process which consists of coordination of communication channels todeliver and compelling message about company and its products is classified as', u'question_options': [u'integrated marketing communications', u'integrated strategic channels', u'integrated outbound channels', u'none of the above'], u'correct_choice_index': 0}, {u'question_text': u'Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as', u'question_options': [u'sales promotion', u'personal selling', u'public relations', u'advertising'], u'correct_choice_index': 0}, {u'question_text': u'The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as', u'question_options': [u'percentage of sales method', u'affordable method', u'competitive parity method', u'objective and task method'], u'correct_choice_index': 0}, {u'question_text': u'The methods used to determine total budget for advertising its market offerings are', u'question_options': [u'affordable method', u'competitive parity method', u'percentage of sales method', u'all of above'], u'correct_choice_index': 3}]}, {'skill_id': '5b02fd1ac676b30001b44762', u'skill_name': u'Pricing Strategy', u'questions': [{u'question_text': u'The pricing strategy used to set prices of the products that are must be used with the main product is called', u'question_options': [u'optional product pricing', u'product line pricing', u'competitive pricing', u'captive product pricing'], u'correct_choice_index': 3}, {u'question_text': u'The new product pricing strategy through which the companies set lower prices to gain large market share is classified as', u'question_options': [u'optional product pricing', u'skimming pricing', u'penetration pricing', u'captive product pricing'], u'correct_choice_index': 2}, {u'question_text': u'The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as', u'question_options': [u'promotional pricing', u'short term pricing', u'quick pricing', u'cyclical pricing'], u'correct_choice_index': 0}, {u'question_text': u'The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as', u'question_options': [u'freight on board origin pricing', u'zone pricing', u'basing point pricing', u'uniform delivered pricing'], u'correct_choice_index': 1}, {u'question_text': u'The kind of reduction made to those buyers who buy large volumes of products is classified as', u'question_options': [u'cash discount', u'seasonal discount', u'functional discount', u'quantity discount'], u'correct_choice_index': 3}, {u'question_text': u'The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as', u'question_options': [u'deceptive pricing', u'price discrimination', u'resale price maintenance', u'fix quantity pricing'], u'correct_choice_index': 2}, {u'question_text': u'The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as', u'question_options': [u'by-product pricing', u'captive product pricing', u'optional product pricing', u'Two part pricing'], u'correct_choice_index': 0}, {u'question_text': u'The type of discount made to those buyers who use to buy the products or services that are out of season is classified as', u'question_options': [u'cash discount', u'seasonal discount', u'functional discount', u'quantity discount'], u'correct_choice_index': 1}, {u'question_text': u'The pricing issues across channel levels includes', u'question_options': [u'predatory pricing', u'deceptive pricing', u'price fixing', u'none of the above'], u'correct_choice_index': 1}, {u'question_text': u'The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called', u'question_options': [u'double pricing', u'optional part pricing', u'two-part pricing', u'combine pricing'], u'correct_choice_index': 2}]}, {'skill_id': '5b05395f8c12a0000157c606', u'skill_name': u'Private Equity', u'questions': [{u'question_text': u'The following are examples of changes in corporate control except', u'question_options': [u'Mergers and acquisition', u'LBOs', u'Proxy fights', u'Spin-offs and carve-outs'], u'correct_choice_index': 2}, {u'question_text': u'Leveraged buyouts (LBOs) almost always involve', u'question_options': [u'AAA grade debt', u'Issuance of new shares of stock to many investors', u'The existing management team as new shareholders', u'Junk grade debt'], u'correct_choice_index': 3}, {u'question_text': u'When a LBO is led by management, it is called', u'question_options': [u'MBO', u'IPO', u'LBOM', u'CEO'], u'correct_choice_index': 0}, {u'question_text': u'Junk bonds are bonds with:', u'question_options': [u'AAA or Aaa ratings', u'BBB or Baa ratings', u'BB or Ba ratings or lower', u'D-rated bonds'], u'correct_choice_index': 2}, {u'question_text': u'In the case of spin-offs:', u'question_options': [u'Shares of the new company are given to shareholders of the parent company', u'Shares of the new company are sold as a public offering', u'Shares of the new company are bought by borrowing or issuing junk bonds', u'None of these options'], u'correct_choice_index': 0}, {u'question_text': u'In the case of carve-outs:', u'question_options': [u'Shares of the new company are given to the shareholders of the parent company', u'Shares of the new company are sold in a public offering', u'Shares of the new company are bought by borrowing or issuing junk bonds', u'None of these options'], u'correct_choice_index': 1}, {u'question_text': u'Who puts up almost all the money in a private equity investment fund?', u'question_options': [u'General partner', u'General and limited partners equally', u'Limited partners', u'It varies too much to generalize'], u'correct_choice_index': 2}, {u'question_text': u'Which of the following is an advantage of private equity partnerships?', u'question_options': [u'Carried interest gives the general partner plenty of upside', u'General partner has incentives to take risks', u'No separation of ownership and control', u'All of these options'], u'correct_choice_index': 3}, {u'question_text': u'A leveraged restructuring is different from an LBO because', u'question_options': [u'Debt is used', u'Company goes private', u'No change of control', u'All of these options'], u'correct_choice_index': 2}, {u'question_text': u'LBOs involve high debt, incentives, and the following:', u'question_options': [u'Public ownership', u'Operational efficiency', u'Private ownership', u'Equity debt'], u'correct_choice_index': 2}]}, {'skill_id': '5b036db0c676b30001b44765', u'skill_name': u'Revenue Management', u'questions': [{u'question_text': u'What is the definition of Revenue Management?', u'question_options': [u'Selling the right location to the right customer at the right price at the right time through the right channel', u'Selling the right room to the right customer at the right price at the right time through the right channel', u'Selling the right room to the right customer at the right price at the right season through the right channel', u'Selling the right room to the right family at the right price at the right time'], u'correct_choice_index': 1}, {u'question_text': u'We go thru the necessary conditions for Revenue Management. Please select which element below is not the necessary condition.', u'question_options': [u'Perishable inventory', u'Advance reservations', u'High variable cost, low fixed cost', u'Fixed capacity'], u'correct_choice_index': 2}, {u'question_text': u'Price is one of the strategic levers of Revenue Management. Please select below which one is another strategic lever.', u'question_options': [u'Customers', u'Duration', u'Demand', u'Product'], u'correct_choice_index': 1}, {u'question_text': u'What is the job role of Revenue Management in a hotel?', u'question_options': [u'Create demand', u'Maximize revenue', u'Excel service experience', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'Which two elements on the 2 x 2 matrix axes?', u'question_options': [u'Duration and Price', u'Location and Price', u'Duration and Customers', u'Time and Customers'], u'correct_choice_index': 0}, {u'question_text': u'Under which of the following condition(s) is the concept of revenue management is applicable?', u'question_options': [u'Capacity is perishable.', u'Using appropriate booking rules, a firm can create a fence among the relevant submarkets.', u'Capacity is perishable, the same capacity can be used to different submarkets having their own demand curves with different price elasticity and also the firm can create a fence among the relevant submarkets.', u'Capacity is perishable and the same capacity can be used to different submarkets having their own demand curves with different price elasticity'], u'correct_choice_index': 2}, {u'question_text': u'In order to differentiate between different market segments, the firm must:', u'question_options': [u'negotiate separately with different market segments that value product or service attributes differently.', u'create barriers by identifying product or service attributes that the segments value differently and also negotiate separately with different market segments.', u'develop pricing structures based on the volume of various product or service attributes.', u'create barriers by identifying product or service attributes that the segments value differently.'], u'correct_choice_index': 3}, {u'question_text': u'Revenue management is concerned with:', u'question_options': [u'the use of pricing to increase the profit generated from a limited supply of supply chain assets.', u'the use of marketing tools to increase revenue.', u'a process designed to determine the best use of funds generated through sales.', u'the use of accounting tools to monitor cash flow.'], u'correct_choice_index': 0}, {u'question_text': u'What element we should consider when managing duration?', u'question_options': [u'Maximize profit', u'Focusing the cost', u'Function space', u'Impact on customer satisfaction'], u'correct_choice_index': 3}, {u'question_text': u'We aim to reduce duration uncertainty because we want to control the duration so that revenue management can be used effectively.  Please select which element below is not to reduce duration uncertainty.', u'question_options': [u'Reduce arrival uncertainty', u'Reduce length-of-stay uncertainty', u'Reduce time between customers', u'Reduce variable cost'], u'correct_choice_index': 3}]}, {'skill_id': '5b0533318c12a0000157c604', u'skill_name': u'Supply Chain Management', u'questions': [{u'question_text': u'Which of the following is true for supply chain management?', u'question_options': [u'The physical material moves in the direction of the end of chain', u'Flow of cash backwards through the chain', u'Exchange of information moves in both the direction', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'The sequence of a typical manufacturing supply chain is', u'question_options': [u'Storage\u2013Supplier\u2013manufacturing\u2013storage\u2013distributor\u2013retailer\u2013customer', u'Supplier\u2013Storage-manufacturing\u2013storage\u2013distributor\u2013retailer\u2013customer', u'Supplier\u2013Storage-manufacturing\u2013 distributor\u2013storage\u2013retailer\u2013customer', u'Supplier\u2013Storage-manufacturing\u2013storage\u2013 retailer\u2013distributor\u2013customer'], u'correct_choice_index': 1}, {u'question_text': u'The purpose of supply chain management is', u'question_options': [u'provide customer satisfaction', u'improve quality of a product', u'integrating supply and demand management', u'increase production'], u'correct_choice_index': 2}, {u'question_text': u'Logistics is the part of a supply chain involved with the forward and reverse flow of', u'question_options': [u'goods', u'services', u'cash', u'all of the above'], u'correct_choice_index': 3}, {u'question_text': u'VMI stands for', u'question_options': [u'Vendor material inventory', u'Vendor managed inventory', u'Variable material inventory', u'Valuable material inventory'], u'correct_choice_index': 1}, {u'question_text': u'The major decision areas in supply chain management are', u'question_options': [u'location, production, distribution, inventory', u'planning, production, distribution, inventory', u'location, production, scheduling, inventory', u'location, production, distribution, marketing'], u'correct_choice_index': 0}, {u'question_text': u'Distribution requirement planning is a system for', u'question_options': [u'Inventory management', u'Distribution planning', u'Both \u2018a\u2019 and \u2018b\u2019', u'None of the above'], u'correct_choice_index': 2}, {u'question_text': u'Reverse logistics is required because', u'question_options': [u'Goods are defective', u'Goods are unsold', u'The customers simply change their minds', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'The logistic network which moves finished product from company to resellers and then to end users is classified as', u'question_options': [u'risk averse distribution', u'reverse distribution', u'inbound distribution', u'outbound distribution'], u'correct_choice_index': 3}, {u'question_text': u'3-PL stands for', u'question_options': [u'Three points logistics', u'Third party logistics', u'Three points location', u'None of the above'], u'correct_choice_index': 1}]}, {'skill_id': '5b0522138c12a0000157c5f8', u'skill_name': u'Total Customer Management', u'questions': [{u'question_text': u'A persons feeling of pleasure which results in products performance that match expectations is called', u'question_options': [u'satisfaction', u'dissatisfaction', u'distinctive proposition', u'superior value'], u'correct_choice_index': 0}, {u'question_text': u"In marketing, the 'relative employee satisfaction' is the best classified as", u'question_options': [u'internal marketing metrics', u'perceived metrics', u'quality metrics', u'loyalty metrics'], u'correct_choice_index': 0}, {u'question_text': u"The 'consumer's satisfaction' level is classified as", u'question_options': [u'unit metrics', u'procedural metrics', u'marketing external metrics', u'sampling metrics'], u'correct_choice_index': 2}, {u'question_text': u"The record of satisfaction of company's employees, suppliers and distributors is the part of", u'question_options': [u'stakeholder performance scorecard', u'marketing dashboards', u'customer performance scorecard', u'market performance record'], u'correct_choice_index': 0}, {u'question_text': u'Customer Management is about', u'question_options': [u'Acquiring the right customer', u'Instituting the best processes', u'Motivating employees', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'CRM technology can help in', u'question_options': [u'Designing direct marketing efforts', u'Developing new pricing models', u'Processing transactions faster', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.', u'question_options': [u'Customer database', u'Customer mailing list', u'Business database', u'None of the above'], u'correct_choice_index': 0}, {u'question_text': u'The main drawback of CRM is', u'question_options': [u'Implementing CRM before creating a customer strategy', u'Rolling out CRM before changing the organization to match', u'Stalking, not wooing, customers', u'All of the above'], u'correct_choice_index': 3}, {u'question_text': u'The marketing messages committed to customers wishes is a part of', u'question_options': [u'Permission marketing', u'Activity marketing', u'Supplier marketing', u'None of the above'], u'correct_choice_index': 0}, {u'question_text': u'_______is any occasion on which the brand or product is used by end customers.', u'question_options': [u'Customer touch point', u'Retailers touch point', u'Company touch point', u'None of the above'], u'correct_choice_index': 0}]}, {'skill_id': '5b0539c78c12a0000157c607', u'skill_name': u'Venture Capital', u'questions': [{u'question_text': u'A ______ is a specialized firm that finances young, start-up companies.', u'question_options': [u'venture capital firm', u'finance company', u'small-business finance company', u'capital-creation company'], u'correct_choice_index': 0}, {u'question_text': u'Venture capital firms are usually organized as', u'question_options': [u'closed-end mutual funds', u'limited partnerships', u'corporations', u'nonprofit businesses'], u'correct_choice_index': 1}, {u'question_text': u'Which one of the following is a regarded as classic venture capital?', u'question_options': [u'MBO finance', u'Early stage', u'Institutional', u'Corporate'], u'correct_choice_index': 1}, {u'question_text': u'A factor affecting the growth of VC finance', u'question_options': [u'Culture and environment', u'Interest rates', u'Easing stock market barriers', u'Increased business banking finance'], u'correct_choice_index': 0}, {u'question_text': u'Business angels are an example of this', u'question_options': [u'Formal Venture Capital', u'Classic Venture Capital', u'Corporate Venture Capital', u'Informal Venture Capital'], u'correct_choice_index': 3}, {u'question_text': u'Which of the following may attract VC funding?', u'question_options': [u'A lifestyle company', u'A family company', u'A high tech company with global markets', u'A low tech company without global markets'], u'correct_choice_index': 2}, {u'question_text': u'VC companies may specialise in order to reduce', u'question_options': [u'Administrative costs', u'Search costs', u'marketing cost', u'information cost'], u'correct_choice_index': 3}, {u'question_text': u'This stage will be completed to finalise a VC deal', u'question_options': [u'Evaluation', u'Structuring', u'Screening', u'Monitoring'], u'correct_choice_index': 1}, {u'question_text': u'This stage will be completed to complete the VC decision', u'question_options': [u'Evaluation', u'Structuring', u'Screening', u'Monitoring'], u'correct_choice_index': 0}, {u'question_text': u'How do VC companies monitor their investment?', u'question_options': [u'Through representation on Board of Directors', u'Through monthly accounts', u'Through meetings with the entrepreneur', u'Through an annual report from the entrepreneur'], u'correct_choice_index': 0}]}, {'skill_id': '5b04ff868c12a0000157c5ec', u'skill_name': u'Web Development', u'questions': [{u'question_text': u'What is a CMS in web design', u'question_options': [u'Content Management System', u'Creative Management System', u'Content Mixing System', u'Creatives Managerial System'], u'correct_choice_index': 0}, {u'question_text': u'To make your website mobile friendly, you can make your website', u'question_options': [u'Responsive', u'Reactive', u'Fast Loading', u'Light'], u'correct_choice_index': 0}, {u'question_text': u'What does CSS stand for', u'question_options': [u'Current Style Sheets', u'Current Sheets Style', u'Cascading Style Sheets', u'Cascading Sheets Style'], u'correct_choice_index': 2}, {u'question_text': u'Which of the following statements is false', u'question_options': [u'You can make a website without using HTML', u'You can make a website without using PHP', u'You can make a website without using CSS', u'You can make a website without using Javascript'], u'correct_choice_index': 0}, {u'question_text': u'What is WordPress', u'question_options': [u'It is a software used to press text', u'It is a text formatting software', u'It is a CMS (Content Management System)', u'It is mail service'], u'correct_choice_index': 2}, {u'question_text': u'SQL stands for', u'question_options': [u'Structured Query Language', u'Statistical Query Language', u'Superior Questions Lot', u'Standard Query Lot'], u'correct_choice_index': 0}, {u'question_text': u'The attribute used to define a new namespace is.', u'question_options': [u'XMLNS', u'XmlNameSpace', u'Xmlns', u'XmlNs'], u'correct_choice_index': 2}, {u'question_text': u'Which of the following is true about Javascript', u'question_options': [u'It is a server side scripting language', u'It is client side scripting language', u'It is a Software', u'It is a database'], u'correct_choice_index': 1}, {u'question_text': u'Which of the following is true', u'question_options': [u'You need a server to host your website files', u'You don\u2019t need a server to host your website files', u'You can create a website without using HTML', u'You can\u2019t create a website without a CMS'], u'correct_choice_index': 0}, {u'question_text': u'Which is not a property of attribute Behaviour of <Marquee> tag?', u'question_options': [u'alternate', u'blur', u'scroll', u'slide'], u'correct_choice_index': 1}]}]